Summary

Innovative womenswear retailer WAT THE BRAND was founded through influencer duo @wearetwinset.Based in London, WAT takes design cues from co-founders Sarah Ellis and Philippa Ross who have a collective twenty years of experience working in fashion.

Payments

Attribution Period (Cookie Length)

30 Days

WAT THE BRAND Affiliate Programme

Launching in lockdown with a sell out capsule collection catapulted the brand into lightening speed growth of new categories and product mixes.  At the same time they remain true to their roots of offering a core collection of contemporary styles that are go to, easy to wear pieces, mixed back with some wardrobe icons.

New styles launch regularly and collaborations into new category areas push the brand into fast becoming a one stop shop for the consumer.